Holiday Hype: How Advertising Hooks Us Into Shopping Sprees

Have you ever noticed how the moment Halloween ends, stores start blasting Christmas music? Or how Black Friday ads seem to drop earlier every year, turning into Black November? It’s not just a coincidence—it’s science. Advertising and the holiday season are carefully designed to push us into buying frenzies, and even Amazon’s layout has been fine-tuned to keep you clicking “Add to Cart.” Before you know it, you’re knee-deep in shipping boxes and wondering how you got there.

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Summit Counselling
The Benefits of Canine-Assisted Therapy for Individuals with Fetal Alcohol Spectrum Disorder (FASD)

Today, our team had the incredible opportunity to attend the 2024 Beyond the Spectrum FASD conference, where we showcased the transformative benefits of canine-assisted therapy for individuals living with Fetal Alcohol Spectrum Disorder (FASD). This event highlighted the growing need for innovative therapeutic approaches, and canine-assisted therapy stood out as an impactful intervention. But what makes it so effective, especially for those with FASD? Backed by research and real-world application, let’s explore the unique advantages therapy dogs can provide for this population.

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The Skeletons in Our Closet: Why We Love to be Scared

Horror films have been creeping us out for over a century. We sit in dark theaters, popcorn in hand, voluntarily watching things that make us jump, scream, and question why we paid for this emotional rollercoaster. So why do we subject ourselves to fear, on purpose no less? What is it about horror movies that keeps us coming back for more—even though our fight-or-flight instincts are yelling, "Just turn it off!"?

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Summit Counsellinganxiety
The Shocking Pill That Could Cure Your Mind: Using Gut Bacteria to Tackle OCD and Depression

In an innovative approach to treating mental health disorders, researchers at Taylor Labs, part of the University of Calgary, are pioneering the use of fecal microbiota transplantation (FMT) in the form of a pill to address obsessive-compulsive disorder (OCD) and depression. This cutting-edge research taps into the intricate relationship between the gut and brain, exploring how changes in the gut microbiome might offer new therapeutic avenues for these challenging conditions.

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The Psychology of ASMR: Understanding Its Appeal and Effects on the Parasympathetic Nervous System

Autonomous Sensory Meridian Response (ASMR) is a phenomenon that has captured widespread attention in recent years, particularly on platforms like YouTube. Characterized by a tingling sensation that typically begins on the scalp and moves down the back of the neck and upper spine, ASMR is often triggered by auditory or visual stimuli such as whispering, tapping, or personal attention. While some find it relaxing, others are puzzled by its popularity. This article delves into the psychology behind ASMR, its effects on the parasympathetic nervous system, and the reasons behind its surge in popularity.

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Just a Little Stitious; The Rationale Behind Superstitions

Superstition in sports is a fascinating phenomenon that extends far beyond mere habit. For many athletes, these rituals and traditions serve as psychological anchors, helping them feel in control in a world where outcomes are often unpredictable. At the heart of superstition lies a fundamental human desire for control. In high-stakes environments where outcomes are uncertain, people turn to rituals and traditions to create a semblance of order. This behavior is rooted in a psychological concept known as "illusory control," where individuals believe their actions can influence outcomes that are actually determined by chance.

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Summit Counselling
Happy Indigenous History Month!

As we welcome June and the warm sunshine, please join us in celebrating the National Indigenous History Month. Celebrating the rich and vibrant history and culture of the Indigenous peoples of Canada is imperative to recognize the strength, resilience, and contributions that they have previously made, and continue to make to create the beautiful land we call home here in Canada. 

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Summit Counselling
Psychology of The Wins and Losses

Sports fandom is a fascinating phenomenon that grips millions of people around the world. Whether it's the roar of the crowd in a packed stadium or the quiet intensity of watching alone at home, sports have a unique ability to evoke strong emotions in fans. Nowhere is this more evident than in the upcoming Stanley Cup playoffs, where the dedication of Edmonton Oilers fans will be on full display.

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What to Do After an Accelerated Resolution Therapy (ART) Session

Even after an Accelerated Resolution Therapy (ART) session ends, your brain continues its transformative work. ART helps rescript traumatic memories into more positive versions through a process called "positization." This is facilitated by a mechanism known as "reconsolidation," where the brain changes how memories are stored, forming new, healthier beliefs and perspectives. This is often referred to as "rescripting" in the scientific community.

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